Portfolio
I’m excited to share a short sampling of my work with you below, but as every content strategist knows, sometimes the best content lies behind a tempting call to action.
If you’re interested in a password-protected portfolio with more details, white-labeled case studies, and project outcomes, contact me today.
Content Strategy & User Experience
Working at Google » 2025–Present
In 2025, I was hired as a Content Strategist at Google. It's a dream job, and a dream company to work for in my field. More to come as I onboard and start to make an impact!
Agency Work » 2022–2025
In my role as a Director of Content Strategy at Resolute Digital, a member of the award-winning Weber Shandwick Collective, I was proud to lend my expertise to clients across a breadth of industries, brands, and organizations. My clients ranged from small companies and non-profit organizations to billion-dollar brands and even U.S. government agencies. Work includes:
Full site content strategy
Website audits & redesigns
Technical site migrations
Omnichannel campaign strategy
Taxonomy development
Sitemap & information architecture development
Content audits & inventories
Personas & user journeys
New content development
In-House UX Content Strategy » 2017–2022
Between 2017-2022, I specialized in content strategy in-house. From 2020-2022, I led and managed eight UX Content Strategist, developing and streamlining processes, standardizing KPIs and reporting, and crafting the functional team’s directional roadmap. Prior to leading the team, I was an individual contributor, dedicated to specific websites and owning all aspects of site content strategy, with the explicit goals of leveling up the user experience, increasing conversion, and increasing organic traffic and engagement. A few of the sites I worked on were:
HighSpeedInternet.com
Owned content strategy for HighSpeedInternet.com from 2020-2021. Piloting projects around information architecture, UX optimizations, testing, and user research. Site averages 2 million sessions/month.
Asecurelife.com & Safewise.com
Owned content strategy for ASecureLife.com and Safewise.com in 2019. Crafted content creation and strategy while also owning site taxonomy and re-categorization (information architecture), full site redesign, and management of affiliate links.
CableTV.com
Worked primarily on content strategy of all content living under the /blog subfolder from 2017-2018. Through dedicated content planning, prioritization, layout, and optimization grew organic traffic by 300% year over year.
Speaking Engagements & Podcasts
Interested in watching back my presentations to see if my speaking style might be a good fit for your university or organization? Shoot me a line on my contact page.
Lavacon - Conference Speaker
Spoke at Lavacon: The Content Strategy Conference in October 2024, covering the benefit of content inventories and audits, how to create them, and where to focus based on your organization’s business priorities.
Weber State - Guest Lecturer
Gave a virtual lecture (because…pandemic) for Dr. Alex Lawrence on Content Marketing and Strategy under the lens of User Experience (UX).
No More Mondays Podcast
Discussed work-life balance, finding your "dream job" (spoiler alert...you don't have to), the importance of incredible culture in the workplace, and why I loved starting my career at a fast-paced startup.
Voiceover Work
Doing voiceovers started out as just a favor for a sister-site. After dipping my feet in the voiceover pool, I couldn’t get enough. I decided voiceover work is something I want to continue to do to help bring brands’ written words to life through audio.
About Us Videos
HighSpeedInternet.com needed a narration voiceover from an adult female to showcase the tone and purpose of their brand.
Ads
These quick, punchy, clear, and communicative voiceovers were what HighSpeedInternet.com needed for their YouTube ad placements .
Best Videos
Several websites needed a conversational, clear, and authoritative tone when comparing products and services.
Explainer Videos
HighSpeedInternet.com needed a relatable voice to help them level with their customers, and explain the complexities of how much internet speed they really need.
Review Videos
ASecureLife.com was looking for a voice that could guide a viewer through their expert reviews of different security systems.
Versus Videos
Comparing things side-by-side requires vocal differentiation and emphasis on benefits and drawbacks. HighSpeedInternet used my voiceover to compare providers.